Journal of Information Technology Management (JITM) ISSN #1042-1319 A publication of the Association of Management Table of Contents Volume XXVI, Number 3, 2015 Senior Editors Editor-in-Chief Michael Chung California State University, Long Beach Jane Fedorowicz Bentley University Al Bento University of Baltimore Assistant Editor Ana Bento The Johns Hopkins University Applied Physics Laboratory Articles Exploring How Culture and Task Nature Affect the Adoption of Communication Media  Wing Han Brenda Chan and U Fai Chan       1 A Quantitative Analysis of Pinterest: Understanding Library User Engagement Strategies for Effective Social Media Use   Hongbo Zou, Hsuanwei Michelle Chen, and Sharmistha Dey     21 From Classroom to Executive Management - Gender Diversity in the Information Technology Field   Erastus Karanja, Jigish Zaveri, and Augustin Ntembe     33

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